Bruce was born in Connecticut to a Swedish, UN and freelance journalist mother, and an American documentary filmmaker father. He has been driving 4x4s since the age of seven.
At age 9 he was driving the woods of Maine. When he was 13 he was driving Range Rovers with 70mm roof mounted guns through Beirut and the Bekah Valley of Lebanon. By 20 he was driving through the “backdoor” into Libya.
In the later 1980s, as a Biology graduate student, Bruce found himself teaching others how to get the best out of a 4×4 vehicle and how to do it without abusing their vehicle, the environment, bystanders, or passengers. The following years were spent as a biologist; publishing, teaching and leading field research. He trained his students and colleagues in off road driving techniques and logistical planning and led ground based expeditions.
In 1998 Bruce decided to take what he loved and make a profession out of it – teaching, being outdoors, and perfecting the science of off-roading and overlanding. He established Overland Experts in Connecticut and then expanded its training operations to North Carolina, Virginia, and Utah as well as establishing a World Wide Mobility Training Team.
OEX has since collected a prestigious range of military, industrial, humanitarian and recreational clients leading the way in 4×4 Off Road Mobility Training.
Bruce Elfström on LinkedIn